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For most people, today’s life is a manufactured one. Everything around us is processed and made bite-ready for our convenience and ease. We are persuaded to live a passive life. To just take things as they come.

Because I feel we have lost touch with what is ‘real’, I look for authenticity everywhere I can in life. One part of my life will always stand out for me: my ‘army time’ as a young man. My kitbag was my best friend, a symbol of being on the move.

Now I’m launching a line of “kitbags”, my inspiration meeting the needs of today. Because I appreciate the basic pureness and stylish beauty of honest things. Even if, ironically, it makes me the odd one out, the maverick.

I call the Brand MLF-68. I wouldn’t have it any other way.

Michael Leona Francois ° 1968.